► Use all available resources to reach and relate to your customers.
Tools: Best practices, competitive analysis, trends, brainstorming, tactical ideas, testing, marketing funnels, content development, advertising, design, branding, PR, social media, SEO, copywriting, web, video, production, project management, whatever is needed.
Get Focused • inventory of skills & resources • Ambition analysis • Market research • Segmentation • Psychographics • Brainstorming • Articulate differentiation
Get Noticed • Concept. • Design • Layout. • Photography • illustration • Copy/script-writing • PR • Materials • Websites • Signage, etc. • Personal branding • Reputation management
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Get Busy ☼ Marketing Outreach ~~~~~~ • TV, Cable, Newspapers, Mail • Public and media relations • Events, Sponsorships, Partnerships • Database/email+FAX marketing ☼ Internet / New Media ~~~~~ • New Web Site (CMS or custom code) • Upgrade / new features to existing web site • SEO optimized landing pages • Mobile & Tablet site templates • Banner Ad creation & placement • Lists & Database management • eMail marketing program(s) • Affiliate Network creation • Links & directory listings • Amazon A Store, eBay Auctions/Store ☼ Search ~~~~~~~~~~~~~~~~ • SEO, Search Engine Optimization programs (includes full keyword / key phrase report) • Google, Yahoo + CPC text ad programs • Google Places local/location-specific coding ☼ Social Networking ~~~~~~~~~ • Create/manage Network Presence • Integrate social networking to web sites ☼ E-Commerce ~~~~~~~~~~~~~ • Shopping carts and payment systems
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