► Use all available resources to reach and relate to your customers.
Tools: Best practices, competitive analysis, trends, brainstorming, tactical ideas, testing, marketing funnels, content development, advertising, design, branding, PR, social media, SEO, copywriting, web, video, production, project management, whatever is needed.
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Get Focused
• inventory of skills & resources
• Ambition analysis
• Market research
• Segmentation
• Psychographics
• Brainstorming
• Articulate differentiation
Get Noticed
• Concept.
• Design
• Layout.
• Photography
• illustration
• Copy/script-writing
• PR
• Materials
• Websites
• Signage, etc.
• Personal branding
• Reputation management
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Get Busy
☼ Marketing Outreach ~~~~~~
• TV, Cable, Newspapers, Mail
• Public and media relations
• Events, Sponsorships, Partnerships
• Database/email+FAX marketing
☼ Internet / New Media ~~~~~
• New Web Site (CMS or custom code)
• Upgrade / new features to existing web site
• SEO optimized landing pages
• Mobile & Tablet site templates
• Banner Ad creation & placement
• Lists & Database management
• eMail marketing program(s)
• Affiliate Network creation
• Links & directory listings
• Amazon A Store, eBay Auctions/Store
☼ Search ~~~~~~~~~~~~~~~~
• SEO, Search Engine Optimization programs
(includes full keyword / key phrase report)
• Google, Yahoo + CPC text ad programs
• Google Places local/location-specific coding
☼ Social Networking ~~~~~~~~~
• Create/manage Network Presence
• Integrate social networking to web sites
☼ E-Commerce ~~~~~~~~~~~~~
• Shopping carts and payment systems
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